Stats on Mobile Use

There are lots of studies out there and as more and more organizations realize the need to expand their marketing to include mobile, I thought I would compile some useful data for you:

• Close to 85% of U.S. consumers subscribed to mobile phone service as of 2007, making it a $139 billion industry. Source: SmartBrief
  
• In late 2007, American cellphone subscribers for the first time sent text messages more than they phoned, according to Nielsen Mobile. Since then, the average subscriber’s volume of text messages has shot upward by 64 percent, while the average number of calls has dropped slightly.
  
• By 2010, an estimated 2.3 trillion text messages will be sent and delivered globally. Those sure are some busy thumbs.
• US teens send or receive 1,742 messages per month, compared to the second-highest age group, 18 to 24 year olds, who send and receive about 790 messages.
• Parents and grand parents are fast growing segments for SMS because they’ve realized that in order to stay somewhat in touch with their kids and grand kids, they had to learn how to text. As a result, SMS adoption is penetrating all demographics and should no longer be considered a tween or teen obsession only
• 63% of people said that a coupon would be the most effective incentive to get them to respond to a mobile marketing message, followed by a store discount at 52%. Source: A recent survey from ABI Research
• The global mobile advertising market will be valued at over $16 billion by 2011.
• In August 2007, nearly 40 million US consumers received SMS advertisements, and 12 percent responded to them. Source: M:Metrics, Common Short Codes: Cracking the Mobile Marketing Code.
• 89% of major brands plan to market via mobile phones by 2008
• 40% of major brands have deployed text messaging (SMS) campaigns
• 18% of major brands have deployed multimedia messaging (MMS) campaigns. MMS is audio, video and other rich text. Source: Airwide Solutions independent survey of 50 brand name companies.