The #1 Charity to follow on Twitter is...

Note: We just added a cool new app called Apture. Try clicking on the links in this article...it brings up info and videos without leaving the page.

According to Paste Magazine Twitter offers one of the best ways to connect with charities and Charity: Water does it better than anyone. We're thrilled to have entered into a new partnership with Charity: Water to enable anyone with a phone to donate by simply sending a one word text message. We'll let you know as soon as the campaign kicks in. In the meantime, follow our friends on Twitter (you could be follower #565,607). By the way, have you seen Jennifer Connelly in this amazing video promo?





In the same article, we noticed another one of our clients made #6 in the Best Charities on Twitter list. Our friends at Invisible Children have done an amazing job of utilizing social media to spread the word about the atrocities in Uganda and the children who are forced to be soldiers in Joseph Kony's army. Show your support for them by texting RESCUE to 20222 to donate $5. This is a brand new campaign (Verizon customers may have to wait a week or two more before it is active). Remember, your tax-deductible donation will show up on your phone bill. Follow Invisible Children on Twitter.

By the way, are you following MobileCause on Twitter?

Do you know of a great cause that could use some help connecting with new audiences and donors via mobile? Let us know...

Using the Power of Stories...and Mobile to Change Lives

We're proud to announce that the organization, Invisible Children is our newest client/partner at MobileCause.

MobileCause will be providing Text2Screen services at events throughout the country as well as the ability to donate to the cause by simply sending in a one-word text message.

About Invisible Children:
Motivated by the unseen war in Northern Uganda, Invisible Children was created by three young filmmakers with a singular mission:
To use the power of stories to change lives around the world.
read more

MobileCause and Disney Partner for "Heart of Gold" Sweepstakes

From December 3rd through December 17th, the "Disney Princess: Heart of Gold" campaign will engage consumer participation via text messaging, by calling on the public to send a text message keyword to a special short-code phone number. In return, Disney will donate $1 for every text message that is received, for a grand total donation of up to $50,000.
Consumer participants in this mobile texting campaign will be automatically entered to win a grand prize consisting of Disney Princess products and a $10,000 donation in their name to the Toys for Tots chapter nearest them. Additionally, as a 'golden thank you' every participant will receive a phone call the next day with a special greeting from Cinderella herself! http://mobilecause.com/Cinderella.MobileCause.wav