Pizza chain Papa John’s International Inc. has generated more than $1 million in sales from mobile Web orders in less than six months after offering that option to consumers.
Papa John’s focus on using interactive channels may be paying off.
The company claims that more than 20 percent of all sales come online or via SMS text, widget or smartphones. There is a belief within the company that these channels might someday surpass traditional telephone orders.
In line with that thinking, Papa John’s will be leveraging its existing assets to promote its mobile ordering system.
For example, Papa John’s pizza boxes and box toppers next year may include the 4PAPA (47272) common short code and a keyword on them.
Read the whole story from Mobile Marketer
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