MobileCause EarthDay Polls (be patient while they load)

Below is a draft of the Text Polls for the Jumbo-trons at the EarthDay Celebration in the National Mall in Washington DC (4-19-2009). We expect 50k-100k people! We appreciate your participation...and comments! If you would like to try out the Web versions of these polls, click here.
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Make your own poll voting question with MobileCause

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Make your own poll voting question with MobileCause

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Make your own poll voting question with MobileCause

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Make your own poll voting question with MobileCause

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Make your own poll voting question with MobileCause

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Make your own poll voting question with MobileCause

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Make your own poll voting question with MobileCause

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Make your own poll voting question with MobileCause

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Make your own poll voting question with MobileCause

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Make your own poll voting question with MobileCause

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Make your own poll voting question with MobileCause

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Make your own poll voting question with MobileCause

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Make your own poll voting question with MobileCause

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DMA’s Nonprofit Federation tests mobile for fundraising

The Direct Marketing Association’s Nonprofit Federation is taking its first stab at raising funds through mobile marketing.

The Washington-based federation has partnered with MobileCause to enroll the National Law Enforcement Officers Memorial Fund, Food for the Hungry and Big Brothers/Big Sisters of Greater Kansas City in the first phase of a pilot program for mobile fundraising. All participating organizations are Nonprofit Federation members.

"The nonprofit sector, which counts on public support, always needs to look at the next generation of donors and donor choices and we believe mobile marketing has a great deal of potential in terms of fundraising, advocacy and engagement," said Senny Boone (pictured here), executive director of the Nonprofit Federation. "The potential supporter is double opted-in so that we have a good idea of their interests and support."

MobileCause, Tustin, CA, helps nonprofits and charities with strategies and tactics geared to raising funds for causes through mobile marketing.

In essence, MobileCause provides strategy, relationship management with the wireless carriers, execution and support, and reporting of the mobile components for this program. It offers the same level of services to all clients.

Read more

Nonprofit Federation/MobileCause’s pilot program to launch soon!

Mobile marketing is maturating, rapidly expanding from its core base of Millenials to capture those born before 1980 to include soccer moms, Fortune 500 executives and everyone in between. National TV stations and events around the globe are finding success and more using mobile marketing. The steadfast and true marketers are now figuring out what the younger generation has known for a few years: times are changing.

With email delivery getting tougher, nonprofit organizations have to find a way to engage, entice and excite younger generations, turning them into the next wave of donors. Creating a mobile extension of their nonprofit brand may just be the way organizations can develop a larger and younger global interactive community that solicits an immediate response.

Through the power of the mobile phone, content can be downloaded anywhere and the reach of both mission and message is extended around the globe. As a bonus, mobile allows organizations to display their mobile content on their websites.

The joy of Mobile is access. It’s everywhere, it’s got 100% delivery and it’s always on, allowing you can create emotional spaces anywhere any time.

Watch for the Nonprofit Federation/MobileCause’s pilot program results later this spring, where we will showcase nonprofit member participants in a case study. If your organization is interested in participating, please click here.
Sean Hulin, Chief Marketing Officer, MobileCause
Jill Murphy, Senior Manager, Member Services, Nonprofit Federation

MobileCause and Disney Partner for "Heart of Gold" Sweepstakes

From December 3rd through December 17th, the "Disney Princess: Heart of Gold" campaign will engage consumer participation via text messaging, by calling on the public to send a text message keyword to a special short-code phone number. In return, Disney will donate $1 for every text message that is received, for a grand total donation of up to $50,000.
Consumer participants in this mobile texting campaign will be automatically entered to win a grand prize consisting of Disney Princess products and a $10,000 donation in their name to the Toys for Tots chapter nearest them. Additionally, as a 'golden thank you' every participant will receive a phone call the next day with a special greeting from Cinderella herself! http://mobilecause.com/Cinderella.MobileCause.wav

SMS Donation and Charity Campaigns

It’s been awhile… We have been really busy working on every part of the business and especially our School Alert and Crime Stop Alert programs. After 2 years in obscurity Charity campaigns now have been recognized by the most carriers (except T-Mobile – weird?) as a category for PSMS. Even though there is no precedence stated on revenue shares and each campaign will be judged on a Case by Case scenario it does open itself up to a whole new donor acquisition possibility for our clients.

I believe the carriers will be more favorable to campaigns that obviously carry great volume (large national marketing reach) and of course existing brand recognition from the likes of the top 50 Non Profit organization. We are glad to be working with a number of these organizations and their corporate partners. We are committed to creating a solution for smaller non-profits and have already come up with a number of solutions that we are testing.

Mobile and social development ventures are also gaining a lot of traction with the reality that in the developing world cell phone Air Time is one of the hottest commodities being traded. Imagine the day that you can buy airtime on your provider network here and invest it as a micro-loan to a beneficiary in India. Many great possibilities…
We are looking forward to designing and launching our client’s donation campaigns over the next 3 months and living our vision. Connect. And change the world.


Hendre