Mobile marketing is maturating, rapidly expanding from its core base of Millenials to capture those born before 1980 to include soccer moms, Fortune 500 executives and everyone in between. National TV stations and events around the globe are finding success and more using mobile marketing. The steadfast and true marketers are now figuring out what the younger generation has known for a few years: times are changing.
With email delivery getting tougher, nonprofit organizations have to find a way to engage, entice and excite younger generations, turning them into the next wave of donors. Creating a mobile extension of their nonprofit brand may just be the way organizations can develop a larger and younger global interactive community that solicits an immediate response.
Through the power of the mobile phone, content can be downloaded anywhere and the reach of both mission and message is extended around the globe. As a bonus, mobile allows organizations to display their mobile content on their websites.
The joy of Mobile is access. It’s everywhere, it’s got 100% delivery and it’s always on, allowing you can create emotional spaces anywhere any time.
Watch for the Nonprofit Federation/MobileCause’s pilot program results later this spring, where we will showcase nonprofit member participants in a case study. If your organization is interested in participating, please click here.
Sean Hulin, Chief Marketing Officer, MobileCause
Jill Murphy, Senior Manager, Member Services, Nonprofit Federation
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