Thursday, June 11, 2009

Giving USA Report for 2008 and Online Fundraising Estimates


The GivingUSA Foundation has released its Giving USA 2009: The Annual Report on Philanthropy for the Year 2008. The report shows the first decline in giving to US charities in current dollars since 1987. Blackbaud also analyzed the data, along with other information, to estimate the growth of online fundraising by US-based nonprofits.


2008 Total Giving Estimates
Giving USA estimates that $307.65 billion was given in 2008, exceeding $300 billion for the second year in a row. The 2007 estimate was revised to $314.07 billion. The change from 2007-2008 is a decrease of 2% or -5.7% adjusted for inflation.

Although this 2008 figure is the first decline in giving in current dollars since 1987, giving still represented 2.2% of GDP. These donations were primarily from:

  • Individuals — $229.28 billion, down 2.7% (-6.3% inflation-adjusted)
  • Foundations — $41.21 billion, up 3% (-0.8% inflation-adjusted)
  • Charitable bequests — $22.66 billion, down 2.8% (-6.4% inflation-adjusted)
  • Corporate giving — $14.5 billion, down 4.5% (-8.0% inflation-adjusted)

Where Donors Gave in 2008
Only religious, public-society benefit, and international affairs showed positive changes in contribution totals. The biggest percentage drops were felt by grant-making foundations and human services organizations. Full Article

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