Why ask potential donors to pull out their checkbook or credit card when they are inclined to give?As I mentioned in a blog post months ago, Micro-Giving will be the hottest fundraising trend of 2009. According to an article today, VeriSign and the Mobile Giving Foundation expect that more than $5 million will be raised this year via mobile charitable giving.
Text donations (MobileCause is one of the few ASPs provisioned thru all major carriers) take a matter of seconds for web-savvy Gen-Y-ers and the charge shows up on their phone bill.
As MobileCause has been doing for the past 3 years with our Text2Broadcast platform, more nonprofits will also encourage donors to opt into mobile programs to receive alerts, updates and news of events through SMS messages. Personalized messages will also improve the relationship between nonprofit and donor, especially in these hard economic times when charities normally struggle for funds and attention.
Read more about this and other mobile trends in today's article on Mobile Marketing.
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