NASCAR champ Jeff Gordon announces a new MobileCause text donation campaign to honor Heroes.

New MobileCause donation campaign with Jeff Gordon. You can help by texting the word HERO to 20222 with your mobile phone to donate $5.

As part of its law enforcement appreciation day, Dover International Speedway is teaming up with the National Law Enforcement Officers Memorial Fund and MobileCause to raise awareness of the service and sacrifice of our nations law enforcement officers and raise money for the NLEOMF. During the race, driver Jeff Gordon will honor Americas law enforcement heroes by showing his support for the National Law Enforcement Museum. The TV panel on his No. 24 DuPont Chevrolet will carry a banner featuring the Museums website, PoliceMuseum.org.

$450,000 raised in one night thru Text Donations

LOS ANGELES (AP) — Alicia Keys wants $5 from every "American Idol" fan.

In one night, the amount raised via text donations eclipsed the total money raised in all of 2008. And not a single check was written or credit card was used!

The Grammy-winning singer appeared on the American Idol show last Wednesday to urge viewers to support the Text ALIVE Challenge, which aims to bring medicine and medical care to children and families with HIV/AIDS in Africa and India.

Keys asked fans to text the word "alive" to donate $5 to Keep a Child Alive, the charity she co-founded and for which she serves as global ambassador. She also introduced a beneficiary of the charity, 15-year-old Rwandan rapper Noah, who performed on the show.

If you know of a great cause, let us know! We love to set up a mobile giving campaigns for worthy causes.

MobileCause at Biola Media Conference at CBS Studios

Much better videos with way more important people found here

Steve Shepherd: Mobile Cause from CJ Casciotta on Vimeo.