Monday, April 23, 2007
13yo is nu txt mssg chmpN
Looking over the week in news you will find that 13 year old Morgan Pozgar won $25,000 dollars for being the fastest text messager (see yahoo for article Text Message Champ). First of all that is a lot of cash to type fast and secondly with text messaging becoming a sport I need to be the sponsor! How big is this going to get? Will it be the next NASCAR? Probably not but what it does tell us is that mobile marketing and mobile use is only getting started. With all the teenagers having their own mobile, there is usually at least 2 more mobile users in the house (mom and dad). As more and more people use them, the technology and ability for organizations to connect with their constituents is going to get even more exciting. Please comment on how you plan to use the mobile to improve our world!
Tragedy and Mobile
This past week has been tough. So many innocent lives devastated by a heinous act of one. My heart goes out the families involved and many people that have been affected by the happenings at Virginia Tech.
Over the week the conversations in the media have shifted from the perpetrator and the event to what can be done to prevent something like this from happening again. The Mobile Phone alert system has been mentioned more than once, however it seems to be questioned because of some of the perceived obstacles such as GPS use, and carrier privacy concerns. Mobile Alert systems have been implemented well where the need has been acknowledged and SMS is seen as a regular form of communication. Take Netcare 911 in South Africa as an example. Security companies have employed the SMS alert system with huge successes and more than 70 000 people a month have signed up for their services since inception. Check out Netcare911
SMS however is ubiquitous and to a large degree universal especially when considering colleges. We are in discussion right now to add our SMS feature to both a School Broad casting company that will pair voice and text options extremely well and also create a mobile extension for a college based online messaging solution. The most basic need is to have a communication and to be able to have that be managed in a manner that will allow for the utmost availability possible. VT sent an e-mail 2 hours after the first shooting and there is much discussion about the time delay. The most basic answer to why this happened is that someone had to be in an office to activate this message and most office personnel only arrived around 9am. SMS I believe could answer some of the issues even though there will remain more holes.
The shortcode gateway we use at MobileCause allows for 2 way messaging and given the correct moderation tools (we have these designed) could create a way for a student in trouble to communicate their need. We know that SMS was the only form of communication that still worked in the days after Hurricane Katrina, yet there was no single moderation system. MobileCause will be rolling out such systems with our partners in the next 60 days.
We are launching our suite of products for ministries which will include Mobile Devotionals, and other unique tools that ministries can use to spread the Word this week. We are looking forward to truly serving others with our applications and knowledge.
Over the week the conversations in the media have shifted from the perpetrator and the event to what can be done to prevent something like this from happening again. The Mobile Phone alert system has been mentioned more than once, however it seems to be questioned because of some of the perceived obstacles such as GPS use, and carrier privacy concerns. Mobile Alert systems have been implemented well where the need has been acknowledged and SMS is seen as a regular form of communication. Take Netcare 911 in South Africa as an example. Security companies have employed the SMS alert system with huge successes and more than 70 000 people a month have signed up for their services since inception. Check out Netcare911
SMS however is ubiquitous and to a large degree universal especially when considering colleges. We are in discussion right now to add our SMS feature to both a School Broad casting company that will pair voice and text options extremely well and also create a mobile extension for a college based online messaging solution. The most basic need is to have a communication and to be able to have that be managed in a manner that will allow for the utmost availability possible. VT sent an e-mail 2 hours after the first shooting and there is much discussion about the time delay. The most basic answer to why this happened is that someone had to be in an office to activate this message and most office personnel only arrived around 9am. SMS I believe could answer some of the issues even though there will remain more holes.
The shortcode gateway we use at MobileCause allows for 2 way messaging and given the correct moderation tools (we have these designed) could create a way for a student in trouble to communicate their need. We know that SMS was the only form of communication that still worked in the days after Hurricane Katrina, yet there was no single moderation system. MobileCause will be rolling out such systems with our partners in the next 60 days.
We are launching our suite of products for ministries which will include Mobile Devotionals, and other unique tools that ministries can use to spread the Word this week. We are looking forward to truly serving others with our applications and knowledge.
Friday, April 6, 2007
Getting the Word (and the BRAND) OUT
Some new developments have changed the scene for Cause Marketing via Mobile. The carriers have now created an action field for charity in their Messaging briefs. In other words they now acknowledge a distinction between general mobile marketing and the non-Profit world. YIPPEE!!
There are now parameters for how this plays out (non officials ones in any case) but it is a huge step forward. The field says that carriers will approve charity based premium messaging on a case by case system.
This could take weeks and if it is anything like getting shortcodes and general campaigns approved it will take 8-12 weeks. So even though the carriers have moved a step in the right direction it is imperative that the NPO’s lead the charge by getting their brands on the third screen.
The key is to get the word out there, to get your cause and mission available on the phone so end-users can interact with your organization. Think – adding a SMS call to action on your current print marketing; in your magazine add – Text “ALERT to 85944 for updates on what our Cause is up to”. This way you can send people a reminder of your web URL and ensure that you have a low threshold interactive call to action.
Mobile is a an integral part of extending your reach and a way to invite people into a greater experience with the Cause by starting on the phone and then moving to a full interactive experience that includes the phone and the web. We are seeing more and more NPO’s developing WAP sites and engaging in SMS campaigns. I believe there is a wave of SMS campaigns coming and we are looking forward to now releasing our new campaign designs and unique Cause Marketing Strategies that we have been working on for over a year.
This is going to be a great new season!!
There are now parameters for how this plays out (non officials ones in any case) but it is a huge step forward. The field says that carriers will approve charity based premium messaging on a case by case system.
This could take weeks and if it is anything like getting shortcodes and general campaigns approved it will take 8-12 weeks. So even though the carriers have moved a step in the right direction it is imperative that the NPO’s lead the charge by getting their brands on the third screen.
The key is to get the word out there, to get your cause and mission available on the phone so end-users can interact with your organization. Think – adding a SMS call to action on your current print marketing; in your magazine add – Text “ALERT to 85944 for updates on what our Cause is up to”. This way you can send people a reminder of your web URL and ensure that you have a low threshold interactive call to action.
Mobile is a an integral part of extending your reach and a way to invite people into a greater experience with the Cause by starting on the phone and then moving to a full interactive experience that includes the phone and the web. We are seeing more and more NPO’s developing WAP sites and engaging in SMS campaigns. I believe there is a wave of SMS campaigns coming and we are looking forward to now releasing our new campaign designs and unique Cause Marketing Strategies that we have been working on for over a year.
This is going to be a great new season!!
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